Phyno’s new signee, Cheque, has heaped blame on poor communication for the incessant artiste and label battles on the Nigerian music scene.
Cheque noted that artiste and label disagreement is mostly caused by insufficient communication. He opines that labels and artists should create a proper communication channel that will help both parties achieve a set goal.
“I believe proper communication is key to a good relationship. That way, both parties can understand their goals and stay level headed as they both strive to achieve the agreed-upon set goals,” he says.
Continuing, Cheque says “The industry definitely needs more new artists with great talent. That’s the major change I would love because the Nigerian music industry is a multi-million industry and the more new artists we have, the greater our chances to take over the world and make our voices heard”.
The trained chemical engineer and graduate of Obafemi Awolowo University narrate how he met Phyno and PentHauz record boss. “I had just finished school and I decided to come to Lagos so, through 2017-2018, I was just dropping freestyles on social media. This fateful day, I had dropped one freestyle for Ajigijaga reminisce’s contest and a couple of days later, I got a dm that surprised me. It was from Phyno. The rest, as they say, is history.”
Cheque also mentioned his label boss Phyno as one who he looks up to in terms of consistency.
“The level of consistency when it comes to Olamide and Phyno consistency is both unmatched and admirable. That consistency is what I envision for myself and hope to achieve”.
Born Akanbi Bamidele Brett, Cheque has released his debut Elongated Play, Razor.